Farm Credit Mid-America requested a rebranding for the annual TN AG Leadership Forum in Nashville, TN. As stated on their website, “The Tennessee Agriculture Leadership Forum brings together growers, producers, lenders and others involved in Tennessee agriculture to network, learn, discuss issues, challenges and opportunities impacting farming and rural living, and to grow as leaders.”
The logo was modeled after a classical forum, which was the heart of a Roman city. The columns and steps hold up the roof, represented by the letter A, for agriculture. The wheat surrounding the forum represents agriculture and is also a nod to laurel wreaths worn in antiquity that signified accomplishment, success, and knowledge.